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  • Ben Kinerman-Daltrey

The Beginning of KinFitz & Co.

Updated: 3 days ago


Liam and I both began working in sales from a young age and decided to accelerate our career in this field upon learning that our passion lays in the sales industry. Liam moved to Dubai in 2015, securing a sales role for a leading online recruitment portal. Here, he gained a strong insight into the world of recruitment while furthering his sales experience. After meeting several years ago in England, we reconnected when Liam joined a hypergrowth startup, where I also secured a role a couple of months later.

Spending four years in the region working together (both eventually being promoted to VP of Sales), Liam and I realized just how important sales professionals are in a company, and the difference good sales hires really make for the growth of a business. Together, we leveraged our experience working for a hypergrowth startup to create KinFitz & Co, which specializes in sales recruitment for startups and SME’s; along with providing training to help sales professionals improve their skills. While building a strong team will aid company growth, a solid training structure is also mandatory in order to keep your talent motivated and knowledgeable on how to thrive in their role.

Hiring – The KinFitz & Co. Sales Hiring Methodology


In a startup environment, it is inevitable that you will face obstacles while trying to find your place in the market; and having a strong sales team with sufficient training is crucial in order to grow and succeed. Together, Liam and I have experienced the ups and downs that startups go through; and the detrimental effects of hiring the wrong sales team, especially in the early days when every team member is counted on to make a difference.

Liam felt as though many recruiters didn’t quite understand the specific skills needed to excel in a startup role. Sales professionals in startups require a unique skill set in combination with the traditional skills of a talented sales professional. Upon learning the importance of sales professionals in startup roles, we came together to design the KinFitz & Co. Sales Hiring Methodology which focuses heavily on finding the most experienced sales professionals, who also have the personality traits necessary to shine in a startup environment. Startup environments differ immensely from the corporate world, and it is important to hire staff who are adaptable to the fast-paced, transitional culture. Together, with our thorough knowledge of working with startups in the region along with our passion for helping other companies thrive, we are confident in our ability to find the best possible sales candidates with the same passion for your brand as you.

This is what differs us from traditional recruitment companies. We have direct experience with startup environments which have a different culture to corporate. It is not just about the skills on the CV that lays in front of you, but also how innovative the person can be and adaptable to the fast-paced, transitional startup culture”. – Liam



Training – The KinFitz & Co. IISSC Sales Structure

Without a unified structure, you will have inconsistency in your messaging. It is important to give your team a clear direction and provide them with adequate training. We have seen how having a solid training structure has a positive effect on employee motivation and success. Do you want to risk losing your best talent to a company that offers regular training and coaching, and in turn - boosts performance and morale? Did you know that high performing sales organizations are twice as likely to provide ongoing training as low-performing organizations?

Along with the KinFitz & Co. Sales Hiring Methodology, the KinFitz & Co. IISSC Sales Structure has been created to ensure that your sales team learn the necessary skills required to be a great sales professional. This will be tailored to your company’s infrastructure where we will invest time in understanding your company’s goals and ambitions. We then dedicate our time to set up a training program based on your company goals.

As an accredited performance coach, sales professional, and startup enthusiast, I am confident in my ability to design a solid training structure based on your company’s infrastructure.

Both Liam and I want to understand where your business ambitions lie and how we can accelerate your sales team to exceed company goals. You will be safe knowing that as your clients move down the funnel, the structure remains intact. You do not need to accept a slip in standards. So, create a structure, and see results change.




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