• Lorraine Buckley

Number 1 Job Hunting Tip - Make your LinkedIn Profile Stand Out

Updated: Jul 4, 2021

Whether you're looking to revamp your current LinkedIn profile or create a new one from scratch, follow the below tips to ensure that you optimize your profile to stand out in your industry. This year, LinkedIn reported that it has 760 million users, many of which are professionals, including hiring managers. In addition, 14 million jobs were posted on LinkedIn in October last year.

Many recruiters use LinkedIn daily for headhunting, so nowadays, having a strong LinkedIn presence is almost essential for those searching for new roles.

Below are just a few tips for setting your Linkedin profile up for success.

Picture Perfect

How does your profile picture look? Make sure that your image is clear, good quality, and that there is nothing distracting in the background. While you don't have to pay a photographer to take a professional picture, make sure that that the lighting is good and that you use a high-quality camera if you have one. Avoid the use of obvious filters and ensure that you're looking directly at the camera.

List Current Skills [and Aim to Upskill]

Look at the jobs advertised in your industry of interest and the skills listed for each role. Make sure you add all these skills to your profile to ensure that your CV shows up when recruiters look at applications.

If there are skills listed that you don't know, this can be an excellent learning list for you to boost on what you already know. LinkedIn premium allows you to access short courses to expand your skillset, or websites like Udemy sell short courses too.

Job Title [Don't Worry - Add One Anyway]

If you're unemployed, showcase your talent anyway. Try to leave as little as possible blank when building your LinkedIn profile. If a recruiter is searching for someone to fill a role, LinkedIn uses the job title as one of the criteria to search for candidates. In order to appear, you must find a way to meet the criteria. Add your area of expertise/the role you're trying to obtain - for example: "SEO Specialist", but where it asks for your company name, type "searching for a new role" or something to that effect, so that you are searchable.

Clever Cover

Similar to the above, you will notice that many people have a company banner as their cover photo. You don't have to be employed to show that you are a pro in your industry. Canva allows you to create a cover photo for free, which will help you to stand out. Keep it professional but interesting. There are also several pre-set designs that you can use. Along with your profile picture, the cover photo is the first thing a visitor will see after clicking on your profile. Replace the grey cover banner with a unique design.

(Sizing 1584 x 396 PX)

Storytelling [Sell your Summary]

Many employed people write about their companies here. However, regardless of your employment status - avoid leaving your summary blank. Your job doesn't define who you are or your expertise. There is always something interesting to write here. While LinkedIn is a professional platform, there is a lot of room for personality too. What are you great at in your industry?

Try thinking about this as being similar to a sales elevator pitch. If you're in Digital Marketing and SEO is your area of expertise, mention this.

Use Industry Keywords

You will come across all sorts of unusual and unique job titles on LinkedIn. While it is okay to be original, it is important to remember that the internet operates through clever usage of keywords. If a recruiter is searching for a Marketing Executive, they will enter familiar search terms related to this title. If your title is "Marketing Magician" you may be a bit harder to find.

Avoid "keyword stuffing", however, as this can look unauthentic.

"Open to New Job Opportunities" [Turn it On - But Be Careful!]

Let employers know that you're job searching. If you don't already have LinkedIn, this may sound like risky business for those employed who want to switch companies. However, do not worry - your current managers do not have to know! LinkedIn has got your back! You can choose to select "just recruiters" or "all LinkedIn members" when deciding who gets to see that you're open to new opportunities. (no need to answer to anyone in the office)

Next, add information about whether you're searching for part-time or full-time roles and the job types that you're interested in so that recruiters can easily find you.

Connections, Connections, Connections

Don't be shy when it comes to growing your network on LinkedIn. Think about the companies that you would love to work for or the positions you see yourself in later on in your career.

Connect with relevant people, and engage with their content. Like, share, and interact with posts from industry leaders. If someone accepts your connection request from your dream company, it doesn't hurt to send a message. There's a saying that says, "it's not what you know, but it is who you know".

Become a Contributor

Become a thought leader in your industry. Posting your advice, tips, personal experiences, and even just simple inspirational facts or quotes will be sure to boost your visibility and help grow your network. Keep an eye out for trending hashtags to increase engagement on your posts. Share posts from those who inspire you, and add your views when you share.

If you enjoy writing, you can also become an industry expert by writing LinkedIn articles. Head to Canva, where you can find stock images for your article's cover or add them to your LinkedIn posts.

(Sizing for cover images for LinkedIn articles should be 744 x 400 px.)

LinkedIn is a very effective tool for your professional career. Whether you want to find a new and exciting opportunity in your field or build a list of like-minded individuals you can connect with, gain inspiration from, or seek advice from, LinkedIn needs to be managed accurately to have a positive impact on your career.

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